Communications

Highlight the diverse experiences and identities of the Tar Heel community through short-form, interview-style videos. Students filmed in everyday environments share their stories, humanizing the Carolina experience.

Establish a formal channel for student input on UNC's messaging and branding through a Student Advisory Committee to the Vice Chancellor for Communications. Ensure institutional messaging reflects student experiences and priorities.

Spotlight student leaders, athletes, administrators, and campus organizations by sharing their personal trajectories at UNC. Demystify how students can get involved and highlight opportunities students may not know exist.

Celebrate student creativity in Arts, Dance, Theater, and Comedy through social media reels featuring event previews, behind-the-scenes moments, and post-event highlights to help student artists reach broader audiences.

Expand video and social content to spotlight student achievements and everyday life at Carolina through short-form videos and reels. Present a more relatable picture of the Carolina experience.

Establish measurable outcomes for every project with clear benchmarks, timelines, and success indicators students can track. Publish regular progress updates and adjust when results fall short. Accountability is not optional.